ScratchOdds Boosts Retention to 66% and Lifts LTV Beyond $30
By leading user research and usability testing, I helped ScratchOdds refine product-market fit and ship user-driven feature updates. Optimized navigation, UX copy, and in-app strategy improved retention from 30% → 66% and increased lifetime value to $30+, driving growth for this mobile app startup.
Role
UX Designer
Length
Ongoing ownership & iteration
Users
20,000 + Users
Responsibilities
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Product Strategy - Defined product vision, roadmap priorities, and trade-offs to align features with business goals and user needs.
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UX Research - Led user interviews, surveys, and usability testing to uncover pain points and validate product-market fit.
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Experience Design - Created user flows, wireframes, and iterative prototypes; contributed light UI design for feature releases.
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Product Management Collaboration - Partnered closely with founders and engineers to prioritize the backlog, refine requirements, and launch impactful updates.
Designs
Full Website Case Study in Progress...
Thanks for your patience as I finish transferring and optimizing content from my old site to this new one.
In the meantime, checkout the figma deck version below.
