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ScratchOdds Boosts Retention to 66% and Lifts LTV Beyond $30

By leading user research and usability testing, I helped ScratchOdds refine product-market fit and ship user-driven feature updates. Optimized navigation, UX copy, and in-app strategy improved retention from 30% → 66% and increased lifetime value to $30+, driving growth for this mobile app startup.

Designs

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Full Website Case Study in Progress... 

Thanks for your patience as I finish transferring and optimizing content from my old site to this new one.

In the meantime, checkout the figma deck version below.

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Role

UX Designer

Length

Ongoing ownership & iteration

Users

20,000 + Users

Responsibilities

  • Product Strategy - Defined product vision, roadmap priorities, and trade-offs to align features with business goals and user needs.

  • UX Research - Led user interviews, surveys, and usability testing to uncover pain points and validate product-market fit.

  • Experience Design - Created user flows, wireframes, and iterative prototypes; contributed light UI design for feature releases.

  • Product Management Collaboration - Partnered closely with founders and engineers to prioritize the backlog, refine requirements, and launch impactful updates.

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